The Covery Wellness Spa
116 bookings and $43,000 collected in a 4 day Grand Opening weekend
4 days (Grand Opening weekend)
$1,218
Ad spend
Grand Opening campaign
116
Bookings
4 days
$11.39
Average cost per lead
campaign average
$43,000
Revenue collected
4 days
The Challenge
A brand new location has no client base, no reviews, and one shot at opening weekend. The Covery Lafayette needed a packed grand opening, not a soft one, and they needed the weekend to produce members and package buyers, not just foot traffic.
What We Did
We ran four campaigns at once, each with a different job. Low barrier offers packed the facility across every service line. Offers were built around the clients the location actually wanted to keep, not just bodies through the door. Package and membership incentives were structured into the weekend from day one, because openings live or die on what people commit to before they leave. Our team followed up on every lead and booked them into the calendar before the doors opened.
The Results
$1,218 in ad spend produced 116 bookings at an $11.39 average cost per lead. The location collected $43,000 during the 4 day Grand Opening weekend. They opened with a full calendar and a member base instead of an empty lobby.
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Open the PDFWhy the bookings actually show up
Most clinics run about a 50% show rate. Half the calendar walks. Our clients run around 95%. Two things drive it.
We collect a deposit at booking, so every appointment has money attached before the door opens. Then a seven day follow up system keeps the appointment in front of the client until they arrive.
Deposit plus follow up. That is why the calendar holds instead of leaking.
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