The Covery Wellness Spa
86 bookings and $41,000 collected in a single anniversary weekend
1 weekend (2 year anniversary event)
$1,955
Ad spend
anniversary campaign
86
Bookings
1 weekend
$16.16
Average cost per lead
campaign average
$41,000
Revenue collected
4 days
The Challenge
An established location does not get to coast on a special event. The Covery Dunedin’s 2 year anniversary was a window to reactivate past clients, pull in new ones, and sell packages, and windows like that close fast. The event needed offers engineered for revenue, not a party that felt busy and produced nothing.
What We Did
We ran four anniversary campaigns simultaneously across their service lines. Each offer was built around the clients the location wanted to sell, with low barrier entry points to pack the facility and package and membership incentives layered on top. Our team handled the lead follow-up and booked every appointment into the calendar ahead of the weekend, so the event opened with a full schedule instead of hoping for walk-ins.
The Results
$1,955 in ad spend produced 86 bookings at a $16.16 average cost per lead. The location collected $41,000 across the anniversary weekend. One event window, planned right, outproduced a normal month.
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Open the PDFWhy the bookings actually show up
Most clinics run about a 50% show rate. Half the calendar walks. Our clients run around 95%. Two things drive it.
We collect a deposit at booking, so every appointment has money attached before the door opens. Then a seven day follow up system keeps the appointment in front of the client until they arrive.
Deposit plus follow up. That is why the calendar holds instead of leaking.
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